About

12 years of shipping products where automotive meets AI.

I specialize in taking ambiguous, high-stakes product challenges — connected vehicles, OEM data platforms, AI-powered services — and turning them into roadmaps teams can execute and customers can feel. My work has spanned 4 companies, 20+ OEM partnerships, and products used by hundreds of dealerships.

Automotive Innovation AI/ML Product Strategy
Portrait of Sofiyaa Subramanian

Highlights

Career moments built on strategy, partnerships, and launch execution.

Spearheaded the product strategy for Tekion and successfully launched an AI driven Digital Service Experience platform from conception to launch. The platform then scaled to acquiring new dealer partners and in the next year the product was rolled up to a bigger offering in the Dealer Management System.

As Senior Product Manager at Autosoft, we were only catering to small scale dealers, which severely limited our market coverage. In my role, I engaged with General Motors, one of the biggest automotive partners, to build a roadmap, identify opportunities for product improvement, and have the platform ready for onboarding GM dealers. This included building integrations and data sharing via APIs.

I engaged with GM to kick off partner program, implementing integrations for GM's Digital Retail Platform and customer incentive program. This successful partnership helped enable the acquisition of new GM dealers.

Product Philosophy

From ambiguity to launch — that's where I operate best.

I thrive in the messy middle: aligning engineering, design, and business stakeholders around a shared product direction when the path forward isn't obvious.

Team-first builder

Collaboration is the environment where the best product thinking happens.

Creative operator

Curiosity helps uncover better paths through complex product constraints.

Core Skills

Strengths used repeatedly across launches and platform work.

User-focused Solutions Delivery

Product Strategy

Product Launch

Cross-functional Team Leadership

Data Analysis

Domain Expertise

Where product leadership and technical fluency intersect.

Automotive Innovations AI/ML Digital Infotainment SaaS Platforms API Integrations

Tools & Methods

How I work day-to-day.

Jira / Confluence SQL Snowflake Google Analytics Amplitude Figma A/B Testing PRDs & User Stories REST APIs Postman Double Diamond Jobs-to-be-Done

Outside of work, I'm at CrossFit — pushing limits and chasing that feeling of accomplishment. The discipline carries over into how I approach product work.